Westchester County Tourism & Film continues to impress leading industry organizations with the Beyond the Everyday marketing campaign, recently winning two prestigious awards including, PR Daily’s Social Media & Digital Awards in the Influencer Campaign category and taking home the Award of Commendation for Influencer Marketing at the Bronze Anvil Awards, as presented by the Public Relations Society of America (PRSA).
These industry awards celebrate the organizations, people and teams that demonstrate excellence in engaging audiences, driving innovation and using digital platforms for impactful storytelling. To create better and broader awareness and spark travel intent, Westchester County Tourism & Film worked with digital storytellers representing a range of backgrounds and interests, leveraging their creative platforms to communicate Westchester’s unique appeals. In concert with 16 content creators, travel to Westchester was spotlighted in over 170 pieces of online content, achieving more than 1.5 million impressions and 102,000 engagements. Over the campaign period Westchester County hotels saw a demand increase of 4.3%.
Westchester County Executive George Latimer said: "The campaign to bring creative storytellers into the County and illustrate Westchester as a place ‘Beyond the Everyday’ should make us all proud. The accolades our tourism office received speak to the integrity and passion of their work, and the results reflect on Westchester as a welcoming destination for everyone in every season of the year and life.”
Senior Marketing Manager for awards programs at PR Daily Brendan Gannon said: “Congratulations to Westchester County Tourism & Film. Your outstanding achievements in the realm of social media and digital marketing have set new standards for innovation and creativity. We look forward to your continued success.”
This year’s awards build on an impactful multi-year digital campaign strategy by Westchester County Tourism & Film. In 2022, its social media work earned the PRSA Bronze Anvil Award for Best Use of Social Media, the PRNews Digital Award for Instagram, the PRNews Platinum Award for Content Marketing, and a Gold Adrian Award by Hospitality Sales and Marketing Association International in the Digital Marketing-Social Media Campaign category.
PR Daily Social Media & Digital Awards celebrate the most successful campaigns, initiatives, people and teams in the communication, PR, marketing and employee wellbeing industries. As the leading voice in organizational communications—both internal and external—Ragan Communications recognizes those who create and cultivate best practices.
For over 75 years, the Public Relations Society of America’s Anvils have been considered the icon of the profession and the benchmark of high performance in public relations. Bronze Anvil Awards recognize outstanding public relations tactics that contribute to the success of overall programs or campaigns. These awards are open to all industry categories with agencies and companies (and budgets) ranging from small to Fortune 500. More than 700 Anvil entries were received this year.