January 4, 2019 -- Westchester County Tourism & Film, the official destination marketing organization for Westchester County, has named “Mower” its agency for travel and tourism integrated marketing and public relations. The New York-based agency, with offices in New York City, Buffalo, Rochester, Syracuse and Albany, as well as Boston, Atlanta, Charlotte and Cincinnati, is one of the largest independent marketing, advertising and public relations agencies in the U.S.
Westchester County Executive George Latimer said: “As a nationally recognized integrated marketing firm with a strong travel and tourism practice, Mower stood out among an impressive bank of contenders in the competitive RFP process. We are confident that we’ve made the right choice to steer Westchester County’s travel marketing program, and further enhance our reputation as a premier, easily accessible business and leisure destination in the Hudson Valley.”
Chairman and CEO of Mower, Eric Mower said: “We’re honored to be selected as Westchester County Tourism & Film’s full-service, national travel and tourism agency of record, and excited to partner with the organization to promote the truly exceptional range of appeals Westchester County has to offer visitors.”
Director for Westchester County Tourism & Film Natasha Caputo said: “We are thrilled to begin 2019 with this new agency relationship, to help Westchester shine and generate awareness for our hotels and tourism partners.”
Tourism has an economic impact of $1.9 billion in Westchester County. It provides more than 24,500 jobs and ranks third in visitor spending in the state, behind New York City and Long Island. In 2017, Westchester tourism generated $227 million in local and state taxes.
Mower’s strategic approach has earned the agency top industry accolades ranging from Clio, Cannes and ANA B2 awards to rankings in AdAge, PR Week and the Chief Marketer 200. It is a perennial winner of Hotel Sales & Marketing International’s Adrian Awards for outstanding work in hospitality, travel and tourism-related marketing, and a four-time PR News “Top Places to Work.”